NOIDA (an acronym for New Okhla Industrial Development Area), came into existence in April 1976 as part of a controversial urbanisation thrust. Situated in north India south of Delhi, Noida is bound on the west and east by the rivers Yamuna and Hindon respectively. Noida has a population of more than 500,000, about half of whom commute to Delhi. There is a large migrant labour population from Bihar. The ‘Toll Bridge’ flyway, popular with city workers, connects Noida with Delhi across the Yamuna. Lately Noida has become a hub for large software companies, and multinational firms outsourcing IT services.
Film city is the hub of all the major news channels and famous studios, and is the venue for the Global Festival of Films on Peace and Spirituality. Noida’s proximity to Delhi makes it an attractive destination for news channels including Zee News, NDTV and TV Today. Developments such as the Spice World Mall are attractions in their own right. The War Memorial inside the golf course commemorates the 1803 Battle of Patpargunj; Noida is Asia’s largest colony for serving or retired defence personnel.
Noida hosted the first ever Indian F1 Grand Prix in 2011, and the city’s stadium played a big part of the 2010 Commonwealth Games.
It’s felt that Noida should improve utilities, security and traffic management before looking at such symbolic but functionless projects. Nonetheless, the city’s popularity has pushed property rates up alongside the highest in major global cities like New York, Tokyo, Singapore and Hong Kong. The Noida model is being replicated across Uttar Pradesh, with developers seeking lucrative opportunities.